What is SEO for the Common People?
SEO or Search Engine Optimization rose to fame as quickly as the Internet became a must in every household. It is common for people to find an enterprising opportunity with every update in technology. That’s why it is no longer surprising that the Internet became a busy business district in just a short span of time.
One of the strongest frameworks of e-commerce is SEO. It is the life and soul of every webpage, seeking to rank high in search pages. But what is SEO, especially to the common people who are not even aware they can take advantage on its potential benefits?
SEO in Layman’s Term
We all know what the Google page is. It is what we use to find just about anything we need. We enter a word or phrase on the search bar and millions of results will be brought back to our attention.
With so many websites operating in the wired world, it is not at all surprising that you get millions of results for a single search keyword. Just like in anything, those that are shown in the early pages (1, 2, 3) will have better chances at getting clicked. The websites that are shown in the early results page will have a better chance at getting that user visit their site.
That’s what SEO is about. SEO is a way that will help you achieve a rank at the early results page so you get a greater chance at getting clicked, which will then drive your traffic. Visitor volume is where you will draw your revenue from, no matter what kind of Internet business you are into. Whether you are selling goods and services or mediating for a fee, you will not be able to grab a chance at a client if your site has never been visited.
How SEO Works
Then again, driving up your site’s rank at the search engine results page is more than just making a drum roll. It is also about working hard to give your site that rightful chance. The key is in the “keywords”. You must use keywords or key phrases that mostly your potential audience would type at the search bar.
However, this is not just about stuffing your website or web page articles with keywords. You also need to use keywords well enough because search engines “value” the value of your article and the web page in general.
Aside from strengthening your content, there are also other techniques that will help you raise to SEO royalty.
For one, it matters if you are a blogger and you consistently make comments on blogs that are relevant to your own content or website.
For another, you should also keep in mind that images or your visual content also matters. So make sure that you pay attention to your website layout as much as you would to your website content.
There, those insights should give you a clear perspective of what SEO is all about and how you can take advantage of it in making your Internet business flourish. After learning about the basics, it is up to you to learn more, especially about the technical aspects, including meta tags, XML sitemaps, and whatnot.
What’s important for now is that you understand what SEO is about and how it can make or break the amount of revenue you can earn for your website.
Dick is a free lancer writer of www.bestinlife.net/
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