Mumbai SEO Expert Series – Success with Keywords (Part 1)
In the beginning, there was a word, and that word was KEYWORD.
As a SEO Expert in Mumbai, I am often asked why I have “seo expert mumbai” appearing in some form or another in most of my blog posts, articles and my website www.seo-optimization-experts.com.
In the two lines above lies the answer to that question. As a Seo Expert, I obviously want to excite any user or a company who is seeking the services of a seo expert or seo company on a search engine like Google to find me easily.
And I, like any smart businessman want anyone typing seo expert in mumbai to land to my website or my blog post. The reason I have added Mumbai (location) is common sense. Since I am based in Mumbai, it’s highly probable I will more easily attract the users who want to find a seo expert or seo company in close vicinity.
So seo expert mumbai is primarily a KEYWORD.
It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.
Now I have clients in Middle East and in US as well, but having location in my keyword ensures targeted traffic from my city of business. Also, as any smart SEO expert would know, that targeting a common term like “seo expert” would be more difficult to achieve, as I will have to compete with thousands of other SEO experts worldwide for that keyword (of course that does not mean that I intend to give up).
In fact it is one of my personal goals to rank No #1 for seo expert, but in the meanwhile why let good business get away.
To demonstrate the power of putting location in your keyword when it comes to search engine rankings, type in seo experts in mumbai in Google, and my website appears on Rank #1, but only if you are searching from Mumbai, but would appear Rank #11 if you were searching from, say New Delhi or London.
If you notice the individual keywords “seo” and “experts” also forms part of my domain name www.seo-optimization-experts.com. This is a key factor in achieving high rankings for a particular keyword phrase, i.e. get your keyword or individual keywords, into your domain name.
For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.
E.g. www.abcd.com is in the business of property development in Dubai. Now the primary keyword company ABCD wants to target is “Property developers in Dubai”. A sub domain can be set up like http://property-developers-dubai.abcd.com which would be great to get higher ranking for the keyword “property developers in dubai” in search engines.
Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.
Another sub domain e.g. http://mumbai.seo-optimization-experts.com will target keyword “mumbai” which is a part of the keyword I am targeting seo expert mumbai, but not currently part of my domain name.
Since Mumbai is located in India, it also makes sense for me to target users who are searching for seo experts in India, so we have seo expert in India as another important keyword.
If I had an office in say London (feels good to say it), I would also have created a sub domain http://london.seo-optimization-experts.com. In this way I would have “seo”, “experts” and “london” in my domain…and a user typing in seo expert in London would find my website in search engine results (if I have done my page optimization around that keyword properly that is).
So you can see how I started with one keyword seo expert mumbai, and additional keywords phrases got created in the process of writing this article.
So as you can see, my keywords list has gone up a bit, Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.
Notice that though the keywords above look similar, the search ranking for each of those keywords is different. You can never be sure what the user will type in to reach you, so identify longer versions of your keywords as well. A user searching for seo expert in mumbai, and if I am optimized for that exact keyword as well, rather than only seo expert mumbai, my page would be found higher in the search listing.
I have also targeted mis-spelt words like seo exprt mumbai which means that even when a users mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest, and their new browser Chrome that suggests possible keywords based on each letter you type.
This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.
Having hundreds of focused keywords around my business would mean… you do the maths. Like I always say, I am not a SEO expert, I am just a smart businessman.
In my next post in this series I will explore the services I offer and see what kind of keywords and keyword combinations come up…. (Continued in Part 2)
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