• Mumbai SEO Expert Series – Success with Keywords (Part 2)

    Date: 2012.01.13 | Category: india, mumbai seo expert, seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Tags:

    For those who have not read Success with Keywords – Part 1, I suggest you do that now, and then this article will make a whole lot of more sense to you.

    As I had promised we will continue our keyword discovery journey and try and find additional keywords that could drive business to my website www.seo-optimization-experts.com.

    A quick recap… My keywords list now includes Seo expert, seo expert mumbai, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india.

    Now let me list out the seo services I offer:

    1. Keyword research
    2. Optimization services
    3. Content creation
    4. Link building
    5. Directory listing
    6. Consultancy services

    Now how would someone search for seo related content services? You got it, by searching for seo content services mumbai. I have added the location in the keyword, as explained in Part 1, so I won’t get into detail. In this way I can list out all the services I offer and create compelling keywords that the user would type to reach my website. The above list could have been created based on products I offered as well.

    As you can see, by adding the services in my keywords, I have created focused keywords based on services that I can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value to the user on the link. The search engines dislike that, and many websites that capture keywords but have no content are soon being banned from the listings.

    My new list of keywords can now include: seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consultants india.

    And the more competitive keywords would be seo content services, seo link building services, seo directory services, seo services. Generic keywords have lots of competition, and as in everything else with life, good things come only with time, commitment and patience. So while your local keywords start the ball rolling, always keep targeting the bigger pies of traffic.

    I have seen companies generally tend to start slagging in their seo strategy once they start getting good rankings for a few of the non-competitive keywords.

    There is no better way to say this…so I will say it straight out…forget about seo and your online business, if you plan to stay committed for just 3 months, 6 months, or even a year. Search engine marketing is a marriage and once you commit there is no turning back.

    It only takes a few weeks to undo all the good online business you have been doing for the past year, so make seo part of your integral business strategy.

    Don’t think that you have to focus ONLY on your products or services. What are your USP’s, something you offer and no one else can? What are your customers looking for when they come online? Give them the information they’re looking for, and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.

    And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you shouldn’t target your products — only that you need to look at other avenues from which to pull traffic as well.

    The journey has just begun, and the path ahead is full of surprises and mysteries to harness the true power of your online business.

    In my next post in the Mumbai SEO Expert series I will explore the target audience I hope to attract and see what kind of keywords and keyword combinations come up…. (To be continued in Part 3)