• Mumbai SEO Expert Series – Success with Keywords (Part 3)

    Date: 2008.09.24 | Category: choosing a seo expert, keyword discovery, mumbai seo expert, outsource seo india, seo expert india, seo expert mumbai, seo mumbai, success with keywords | Tags:

    For those who have not read Success with Keywords Part 1, and Part 2, I suggest you do that now. No sense in joining us in the middle of a great story, with no clue how it began.

    It all started with a promise of an adventure, a journey to keyword discovery to find additional keywords that could drive business to my website.

    A quick recap… As you can see my new keywords list is focused around my business, expertise and the services that I can offer.

    These include Seo expert, seo expert mumbai, mumbai seo expert, seo experts in mumbai, seo expert in mumbai, seo expert india, seo experts in india, seo expert in india, seo company mumbai, seo firm mumbai, seo company india, seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting services mumbai, seo consulting india.

    The next step is to create new keywords focused around the users I expect to visit my site and use the services I offer. I always ask my questions like why will the target segment come to my site, what do they expect when they reach the website, and do I have the content/ tools required to satisfy their needs and questions.

    Each target segment may belong to different age groups, different vocations, different mindsets, and have different requirements and needs to feel satisfied. This will be better understood with the list below.

    Let me list out some of the TG I hope to attract:

    1. Marketing professionals
    2. Website developers
    3. Seo students
    4. SEM professionals
    5. Outsourcing seo (from other countries)

    A marketing professional wants to increase his business, and wants a good ROI. He (or she) wants to understand the process and how it will impact the brand, brand loyalty, and the bottom line.

    A website developer is looking for a partner for help in optimizing the pages, link building, directory submissions, and article submissions for his clients. He (or she) wants to know about time, cost and quality of the work.

    A Seo student is looking to learn, find tips and tricks, new tools, search for a job, and keep up-to-date with the seo industry.

    A company looking to outsource their seo needs to a seo company or seo expert, to countries where the costs are still reasonable, with services with a promise of quality and speed.

    This above is by no means a comprehensive analysis of the target audience, or a complete list of the target audience I expect to visit my website, but just an indication on the importance of knowing your customers, and the keywords that can follow.

    A new list of keywords based on the TG, seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india.

    Eventually, you may want to create separate pages targeting each of those different audiences, because each of those audiences represents a window or entry into your site.

    In my next post in this series I will analyze the competition and see what kind of keywords and keyword combinations come up…. (Continued in Part 4)