• Mumbai SEO Expert Series – Success with Keywords (Part 5)

    Date: 2008.09.26 | Category: india, mumbai, mumbai seo expert, seo expert in india, seo expert in mumbai, seo expert india, seo expert mumbai, seo in india, seo in mumbai, success with keywords | Tags:

    For those who have not read Success with Keywords Part 1, Part 2, Part 3 and Part 4, I suggest you do that now before you read any further.

    Welcome to the last installment of the Mumbai SEO Expert Series – Success with Keywords. I hope you have had a great journey so far, and as I had promised we will continue our keyword discovery process and try and find additional keywords that could drive business to my website.

    In this article we are going to explore some of the tools and resources available that will assist you in your journey to finding winning keywords.

    Each keyword you target becomes a funnel of traffic to your website, each keyword will have competition, and each keyword targeted is potential business.

    So the KEY to SUCCESS is in the KEYWORDS you select!

    Till so far we have managed to create a list of around 50 great keywords that are focused around my business, my products/services, my target audiences, and my competition.

    A quick recap of keywords identified so far…

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    seo services mumbai, seo services in mumbai, seo services india, seo services in india, seo content services mumbai, seo content services india, seo link building mumbai, seo link building india, seo directory services mumbai, seo directory services india, seo consulting mumbai, seo consulting india,

    seo marketing mumbai, seo marketing india, internet marketing mumbai, internet marketing india, seo jobs mumbai, seo training mumbai, seo training india, seo outsource india, outsource seo india, sem mumbai, sem india, sem services mumbai, sem services india,

    Seo specialist mumbai, seo specialist india, seo firm mumbai, seo firm india, seo mumbai, seo india, web marketing mumbai, web marketing india, mumbai seo, seo in mumbai.

    In the end of Part 4, I had left you with some food for thought …

    From the keywords list I have created so far:

    1.How many users are actually searching for my keywords?

    2.What is the search trend and search volume for my keyword over the past 4 years across top search engines?

    3.What competition am I up against for my keywords?

    How important do you think it is to know the above metrics? How will the above data assist in planning a seo strategy for my website? How will the above data affect my rankings?

    If you are still reading further, you have obviously understood the importance on knowing the metrics of success. So here goes…

    The key to successful search engine optimization begins with a simple keyword phrase. Everything depends on that keyword phrase. You’ll be including those keyword phrases in your META tags, your title and other important tags, as well as in the body content of the page itself.

    I have listed a few tools and links below that I have found very useful in my research:

    (This list is dedicated to my partner in the SEO Company, Rajesh, who will smile when he reads this ——> Enjoy)

    Google Insights:

    Google’s recently launched Google Insights offers search marketers and online businessman a chance to look at the vast amount of user search volumes in Google universe over the past 4 years. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames for a keyword, and even compare it against other keywords.

    Search by Categories: Narrow data to specific categories, like finance, health, and sports.

    Examples: Entertainment category in India (last 30 days) Seo in India in 2008, 2007… The top vehicle brands in France (last 30 days)

    Search by Seasonality: Anticipate demand for your business so you can budget and plan accordingly.

    Examples: soccer in 2006 vs. 2007 basketball in 2008, 2007,… hotel in 2008, 2007,…

    Search by Geographic distribution: Know where to find your customers. See how search volume is distributed across regions and cities.

    Examples: pizza in Italy vs. the USA ski in Australia vs. Switzerland soccer in Brazil, Italy, Germany, UK

    Wordtracker:

    Wordtracker is a Web-based service is a great tool for anyone who is serious about identifying the right keywords. Be sure to check out WordTracker’s KEI, Keyword Effectiveness Index, which is an index factor built into WordTracker that compares the 24-hour results (the *potential* for traffic) with the number of competing Web pages to help identify which keywords are most effective. The higher the KEI factor, the more effective the phrase will be, based on the phrase being both popular but having low competition.

    Thesaurus.com:

    Use a thesaurus to discover keywords and phrases you’ve never considered.

    http://thesaurus.reference.com/

    http://www.plumbdesign.com/thesaurus

    Yahoo! Search Marketing (Overture):

    Offers a Search Term Suggestion Tool, which is available through the advertisers’ area. Simply enter your keyword phrase, and you’ll learn how many people actually searched for that term during the previous month. This tool won’t tell you how many people are searching for your keyword phrase at other engines, but give you an idea of how popular the keyword phrase is.

    —–

    There are many more tools out there; all you have to do is “ask for it”. The above tools will help you get started.

    In the beginning, there was a word, and that word was KEYWORD.

    For those who have taken the time to journey with me over the last one week, thank you and hope to you again soon.