• Have Better Success On eBay: Three Ad Writing Tips For Sellers

    Date: 2013.09.30 | Category: technology | Tags:

    Selling on eBay might seem like the easiest thing in the world to do.  You take pictures of the things that you want to sell, pick out the right categories for them, and wait for someone to come by and take them off your hands.  For some items this strategy works, but only because there is so little competition that buyers do not have many choices.  If you are in a more competitive space, then there are things that you can do to make your ad stand out and get your items sold more quickly.  This advice works whether you are selling a few items to clean out your home or if you are running a business that sells directly to customers.

    Keep It Short

    One of the side effects of the rise of internet news is that people no longer have the patience to read through a long article to find the information that they need.  That extends beyond just articles to other areas as well.  When you write a long ad on eBay, you should expect that your potential customer is only going to read the first paragraph and maybe the last one.  Everything in between is probably not going to be read, and its inclusion in your ad is just a waste of time and space.

    Keep It Organized

    Along with keeping your ad short, you need to keep it organized.  This means that you should have the information that customers need the most in places where it is the easiest for them to find it.  If you are a company selling on eBay, the name of the company should be near the top of the post, so the customer associates the product with your company right away.  When you sell things that need to have specifications or features explained, the best way to do that is with a list.  Customers like small bites of information, and a list lets them see what they need to know without having to mine the entire post for the data.  This will create consumer goodwill and can help you make the sale.

    Keep It Visually Appealing

    Online first impressions are everything, and the first thing that your customers will notice is how your ad looks.  They want several pictures of the items they intend to buy, and they like it when the ad has some variation in color or font.  That breaks the monotony of the text and helps to keep the customer’s mind stimulated.  You will run the risk of making the ad too flashy, so try to make the ad subdued so that it is not overwhelming.  With the right combination of visual data, the ad will stand out from other ads and you will be able to make greater and greater sales.

    It can be easy to sell things on eBay, but only if you have an ad that attracts people to your products.  When you post ads that no one reads, you are only wasting your time and energy, and you are losing out on a lot of potential business.  The best thing that you can do is spend extra time creating the ad so that you make a good first impression on potential customers and get the most from your experience selling on eBay.

    I am Nicole Stevens and I run an eBay store.  For a long time I was an amateur eBay seller, and then I found the eBay template maker at http://www.deliverysuccess.com/.  With them I was able to create better and more appealing ads for my products, and soon I was able to focus on being an eBay seller full time.  I wrote this article to talk about some of the pitfalls of making bad eBay ads and the things that need to be avoided.