• The Sitecore Journey: The leader of web CMS is here to revolutionise consumer engagement

    Date: 2019.01.22 | Category: Uncategorized | Tags:

    Sitecore has gone through dramatic changes in the last two years. They have embraced a complete Azure deployment, a partnership with the Salesforce marketing cloud, and the acquisition of the StyleLabs data asset management (DAM) provider. Additionally, the Sitecore Experience Manager has brought several CRM integration improvements, Sitecore Experience Accelerator (SXA) upgrades and brand-new AI capabilities to the front. At the moment, Sitecore is one of the few leading CMS platforms, which are offering bespoke content management, data integration and robust marketing functionalities inside one package.

    Digital marketing leaders of the decade are looking for online CMS platforms to bridge the gap between their customer experience and marketing strategies. They want to bring forth digital transformation with the help of actionable data from constant consumer interactions with the web front. Sitecore has become the go-to solution for all marketers looking for constant quality, personalised digital experiences and valuable data analysis from data collection at every customer touchpoint. It is a complete solution to all data management problems; content management challenges and customer experience issues any digital marketing firm faces.

    Why is Sitecore more than a web CMS?

    The Sitecore Experience Manager (XM) and the Sitecore Experience Platform (XP) are both parts of the Sitecore cloud. They help with the unification of the multiple channels Sitecore uses to source data, collect content and craft personalised visitor experiences. Sitecore 9.1 may be the industry’s most powerful CMS platform since it has brought the next-gen machine learning capabilities with Sitecore Cortex, with the help of Sitecore JavaScript Services (JSS) and improvements of the Sitecore Experience Analytics. In addition to being powerful, it is also extremely versatile. It makes it possible for marketers to enter the market with their new products faster than ever and it reduces the complexity of delivering personalised consumer experiences to all users. Leveraging the new Sitecore functionalities, to serve personalised consumer experiences become quite straightforward when you have a registered Sitecore Partner like Getfishtank.ca  by your side.

    What powers the Sitecore functionalities?

    Sitecore has evolved into the professional developer’s dream CMS. It has over 1300 classes and 5000 methods that for an extensive developer framework for the user. For those new to Sitecore, it consists of three databases. It works in coordination with a web application.

    The core database

    The core database manages membership. It leverages a .NET framework and the membership management principles are at work. It can handle system settings and apply a configuration globally to all applications running on the CMS. A user can access the core database through the CMS. The user can configure the settings of the database and override the default functionalities. Moreover, Sitecore supports the development of new applications from the existing resources, adding new buttons and functionalities to the ribbons in the editor.

    The master database

    The master database stores the content of the site. It is where all developers can complete their content editor work. With the creation of new content or the inclusion of new edits, the updates go straight to the master database. The master database workflow is entirely customizable and flexible. The user can lock down the individual sections of the site to specific roles. The content edits in the preview mode go to the master database as well.

    The web database

    It is where the live content from and for the web applications find storage. The master database has content from the preview mode, but the web database has no such content category. It only stores the most updated version of each of the items. As a result, when the developer or content manager publishes content from the preview section, it goes from the master database to the web database.

    In the production environment, the SQL server hosts the web and core database. The CMS is not available or accessible from the public CMS. That makes Sitecore more secure than other web CMS applications in the market right now. These databases undergo complete replication on set schedules based on the SQL replication methods from the authoring environment to the live one.

    How does Sitecore provide flexibility and easy access to all users?

    The Sitecore web application stores the entire set of content in the content tree. The content editors have complete access to the Content and Media Library items, whereas the developers and system administrators have access to the Layouts, System and Templates folders. The user’s role determines their access to each content folder and their extent of authority. As per the Sitecore norms, each piece of content in the content tree is searchable through the API. As a result, all the pages, images, PDFs and other file types are items the system administrator or content editor can query using the API.

    The Sitecore API enables the query of specific Sitecore items using .NET, MVC, and XSLT technologies. These items may even have their own query languages including Sitecore Query and Sitecore Fast Query. While they are similar to XPath, you might require a little guidance in the initial stages to use the clauses for quick filtering options. The user can also use LINQ for Sitecore Query.

    Why is Sitecore the leader?

    At present, Sitecore is the king of flexibility and customization. The CMS allows complete scale-up and scale-out depending on the need of the different users. A developer can override the entire default setting with the correct knowledge of the dependency injection. Sitecore allows the replacement of any Sitecore class within the web.config. You can not only extend, but also rewrite how the default functionality should work. Developers can export customized functionalities from the Sitecore CMS to a distinct package and then import it to another project. The current versions of the multi-functional CMS allow code reuse and sharing on the package-sharing site of Sitecore.

    With a rich developer community, it is easy to find help when a Sitecore user needs it. Nonetheless, it is not an opensource web CMS platform, thus finding the right support at the right time might require more than a Google search. Developers usually work with registered Sitecore Partners for developing new projects and troubleshoot the old ones.